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- Programmatic advertising was supposed to streamline the traditional ad sales process. But the web of ad tech intermediaries has ...
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Now more than ever, advertisers need clarity and control over every dollar they budget for campaigns. Get a simple, clear view ... Orchid Richardson, SVP Programmatic & Data Center at IAB and Brian Murphy, SVP Publisher & Buyer Development at OpenX, ... Is your ad revenue lower than expected—even after Here's a training I lead on LinkedIN and YouTube live in March on How to create a
Supply Path Optimization
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